Well he gave it his best but just couldn't hand on- full time football player turned 1-time bull rider, Ochocinco did not win his challenge. The CEO of the PBR challenged Ochocinco to Duluth Georgia to try and ride the bull Deja Blu. Ocho was paid $10,000 just for showing up- but had he rode the full 8 seconds he would have won a new Ford F-150 and been able to rename the bull. Winning the hearts and fans and sponsors Ochocinco donated his $10,000 in winnings to the 'Feed the Children' charity. Sponsors were so moved by that, so they decided to give him the truck, which he said he will give to one of his Twitter followers. Click here to see Ochocinco's bullride.